In this article, Rahul Vohra, the founder of Superhuman, shares insights on virality and product development from his learning experiences, particularly regarding the importance of word of mouth over traditional viral marketing mechanisms. He transitioned his executive structure to devote more time to product development and user experience. Additionally, Vohra discusses methods for finding product-market fit, emphasizing the need to consider feedback from users who are somewhat disappointed, and the necessity of personal onboarding to foster customer loyalty. He also highlights the development of intelligent AI features in Superhuman's email platform.
"The secret to true virality isn't viral mechanics but word of mouth... What drives growth is when users spontaneously tell others about products they love."
"Rather than relying solely on user feedback, we focused on the 'somewhat disappointed' users, those for whom our main benefit still resonates strongly."
"By restructuring his role from operations to a stronger focus on product and design, Rahul increased his time spent on these critical areas from 6-7% to 60-70%, leading to accelerated growth for Superhuman."
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