Aethir, a decentralized cloud gaming infrastructure provider, showcased how its technology improves user acquisition strategies for gaming studios in a case study by SuperScale. The study highlighted that Aethir's cloud streaming enables studios to avoid high app store fees, allowing for a more independent publishing approach. Key benefits include reduced reliance on app stores, lower user acquisition costs through instant play options, and expanded accessibility across devices. SuperScale's analysis notably assessed the impact on conversion rates and return on ad spend, emphasizing the efficacy of different engagement methods for the game Tiny Tower.
The decentralized cloud infrastructure provided by Aethir not only reduces the costs associated with traditional app store distribution but also amplifies the effectiveness of user acquisition strategies for gaming studios.
By utilizing web-based streaming technology, Aethir allows gaming studios to engage consumers directly, lowering user acquisition costs while bypassing the high service fees that app stores typically impose.
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