We're thrilled to share that Snapchat has surpassed 800 million monthly active users! From the beginning, Snapchat was built as an alternative to social media for our community to communicate with friends and family, express themselves, and have fun together.
Snap is now pushing this "antidote to social media" line in a new ad campaign, in which it seeks to differentiate itself from other social apps.
While we see significant long-term potential for community growth in Rest of World, we are shifting more of our focus toward community growth in our more mature geographies like North America and Europe.
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