"It's the art of the bluff, psychological warfare that would get Sun-Tzu's seal of approval. You plaster your name where no one expects it, and suddenly you're not the scrappy startup-you're the giant they missed in the newsfeed."
"Done right, offline ads are the equivalent of Kanye West interrupting the VMAs-loud, brash, and borderline obnoxious, but with no room to question who's commanding the room."
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