Hormbles Chormbles introduces a novel candy bar that focuses on health without sacrificing taste. Each bar contains 10g of protein, zero sugar, and only 100 calories, utilizing high-quality whey and milk proteins along with natural sweeteners like Stevia and monk fruit extract. The brand aims to fulfill candy cravings while adhering to nutritional transparency, as expressed by CEO Jared Smith. The amusing name has also drawn attention on social media, with many users playfully responding to its whimsicality, hinting at potential branding success.
Hormbles Chormbles may sound like gibberish, but this new kind of candy bar actually 'makes sense.' The brand's slogan, 'Make Candy Make Sense,' suggests a guilt-free alternative to a world full of sugar. Each bar of chocolate contains 10g of protein, 0g sugar, and just 100 calories.
Candy never really made sense to me,' said Jared Smith, the brand's CEO and co-founder of RXBAR, in a statement. 'At RXBAR, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy or snack was around. I had a cognitive dissonance with nutrition. I understood its importance, but I still craved candy.'
But the real star of the show isn't the sugar-free nutritional benefits - it's the name 'Hormbles Chormbles.' Social media users can't get enough of the bizarre-sounding name, which some have pointed out might end up being a branding success.
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