Netflix has seen impressive growth in the advertising-based video on demand (AVOD) market, with monthly active users rising from 40 million in May to 70 million.
The company's content initiatives, including successful series and live events, are major drivers of viewership and user engagement, maintaining a competitive pricing strategy.
Despite the negative sentiment from corporate insiders, with notable selling activity in the past quarter, BMO Capital maintains a bullish outlook due to Netflix's growth potential.
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