MrBeast, a top YouTube creator known for extravagant content, has found greater success with his chocolate brand Feastables, which earned $251 million in sales and over $20 million in profit last year. His main media business, including his popular YouTube channel, lost nearly $80 million despite generating similar revenue. The future looks bright for Feastables, expected to triple in size by 2026, while media sales will represent only a fraction of his overall business. MrBeast's strategy involves diversifying beyond social media for financial sustainability.
MrBeast, whose main income comes from his snack brand Feastables, generated $251 million in sales last year, significantly outpacing his media ventures.
Feastables is expected to triple in size in the coming years, while media revenue could decline to only 20% of total sales by 2026.
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