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fromTechCrunch
2 weeks agoYouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch
However, many YouTubers have reduced their reliance on ad revenue and brand deals. There are several reasons for this shift. First, ad revenue can be unpredictable. With YouTube continually updating its policies, some creators find it challenging to secure ads for their videos, which can negatively impact their earnings. They've also realized that income from these streams can vanish unexpectedly.
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