Analyst John Blackledge from TD Cowen maintained a Buy rating on Meta Platforms, increasing the price target to $675.00 from $600.00 based on anticipated revenue growth.
The company is expected to achieve significant revenue growth driven by enhancements in its video services, especially Reels. The implementation of unified video recommendations on Facebook shows promising early results.
Meta’s advancements in AI-driven ad optimization are projected to boost monetization per minute spent on Reels and improve advertising tools for better targeting, pointing towards long-term growth.
The growth in Meta AI's user base, now at 500 million monthly active users, presents a significant opportunity for business applications, contributing to increased revenue estimates for the company.
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