The article shares insights from launching an iOS app without prior audience, funding, or marketing expertise. After initially struggling with nearly no downloads, the author generated $1,400 in revenue within 90 days. Key lessons emphasize the importance of market research, the need for a marketing strategy, careful planning of monetization from day one, the primacy of user experience over code perfection, the necessity of tracking user behavior, and the perseverance required in app development to achieve success.
"If I build something great, people will find it" was my early belief, but lack of market research nearly cost me months before validating my app idea."
"The first few weeks? Almost no downloads. Fast forward 90 days, I made $1,400 in revenue, proving indy apps can generate income with the right approach."
"If you don't actively market your app, nobody will find it. Launching without a marketing plan left my app unnoticed."
"Your first version won't be a hit. Iteration is key. Small changes like better onboarding can greatly improve retention rates."
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