Launched in 2020, Javvy Coffee emerged as a response to the overly processed iced coffee market, introducing a clean, customizable Coffee Concentrate. This product gained traction among users seeking healthier options, leading to the creation of Protein Coffee in 2023. This blend supports various routines and became popular for pre-workout use. Initially focused on direct-to-consumer sales, Javvy is expanding to retail outlets like Sprouts Farmers Market while maintaining its online subscription model as a business core.
Frustrated by the sugar-loaded, overprocessed iced coffees lining café menus and supermarket shelves, they saw a gap. "People were drinking these every day without realizing what was in them," one team member said.
People started using it before workouts, after cold plunges, or even as breakfast," the team shared. "It became a go-to part of their routine.
While Javvy built its name through direct-to-consumer subscriptions, the brand is now gearing up for retail launches, bringing its clean caffeine products to store shelves for the first time.
We've always believed in meeting people where they are," said the team. "Retail is the next step—but our online subscription model will always be at the core of our business.
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