#healthy-beverages

#healthy-beverages

CELSIUS has long stood at the intersection of performance and taste. With zero sugar, no artificial flavors, and a signature MetaPlus blend that includes green tea extract, guarana seed, ginger root, and essential vitamins, their lineup delivers clean energy designed to fuel movement without the crash.

"Consumers are more informed about what they put into their bodies," CEO and founder Michael Fedele tells Entrepreneur. "And the reality is, especially with some of the leading products out there, they deserve better."

Frustrated by the sugar-loaded, overprocessed iced coffees lining café menus and supermarket shelves, they saw a gap. "People were drinking these every day without realizing what was in them," one team member said.

Fresca is a caffeine-free beverage offering bubbles without the energy buzz, classified as soft drink yet being zero sugar and zero calories.

Many people, including my fellow BA staffers, are swapping coffee for other drinks; some aim to lower caffeine intake or avoid digestive issues.

Jamba has been an incredible partner, and we're thrilled to bring this product to market. This collaboration allowed us to showcase our capabilities in flavor innovation.

The musty smell reminiscent of onions or garlic is unexpected and disappointing, turning what should be a refreshing drink into an odd tasting experience.