Austin Gayne, the founder of SuperX, pivoted his supplement company to activewear focusing on superhero and pop culture designs due to an untapped market. He believes that people are inspired by character qualities, like Spider-Man's resilience and relatability, which resonates deeply with fans. SuperX aims to not just sell clothing but to foster a mindset where customers can aspire to be extraordinary, whatever that looks like for them personally. With collaborations with brands like Marvel, they seek to enhance this inspirational connection through their products.
When people watch movies like 'Batman Begins' and see Christian Bale's physique... itâs like, 'Wow, that's kind of inspiring.' This is our secret sauce at SuperX.
The reason people connect with them is very character-specific. Let's use Spider-Man as an example... Many fans relate to him, and they feel they can become something more.
Our slogan is 'Be extraordinary.' It's not just about working out and becoming jacked. It could mean to run a marathon, rank up in your career⦠whatever it means to you.
Although I started SuperX as a supplement company, I pivoted to activewear because nobody was really doing superhero designs.
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