How to Turn Your Customer Base into a Community
Briefly

In a discussion on HBR On Strategy, Matt Mullenweg, CEO of Automattic, discusses the core principle of fostering community both within his firm and among its users. He explains that investing in community interests can lead to sustainable success, even if it means short-term sacrifices. Mullenweg emphasizes that hiring practices, such as auditioning candidates instead of relying solely on resumes, contribute to creating a strong internal community. His insights highlight the importance of prioritizing the community, which ultimately benefits the business in a broader context.
For me, it all starts with community. That's really the beginning- the alpha and the omega. Everything that has been successful for WordPress in the past...has really been part of thinking about what's the best long-term answer for the wider audience.
I do truly believe that working in their best interest is in the best commercial interest of the company long term. Maybe in the short term you make less money...But in the long term, I think you're much healthier and better off.
Read at Harvard Business Review
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