In the last year, Blueland made two key C-suite hires—chief operations officer and chief commercial officer—which bolstered company strategy and morale. 2024 has been their most profitable year, marked by significant growth. Business owners should consider C-suite hires when facing leadership gaps, operational challenges, or the need for restructuring. While the cost of high-level executives is a concern, identifying growth gaps can clarify the necessity of these roles. For Blueland, hiring a COO was pivotal in strengthening operations and enhancing efficiency, paving the way for future growth.
Taking the C-suite leap is daunting to say the least, but if you find yourself wondering if it's time, I'm here to tell you that it is.
Your first step will be honestly identifying growth gaps, whether they're operational, commercial, or a matter of executive support.
In Blueland's case, we stood to gain the most from scaling operations, accelerating commercial relationships, and streamlining decision-making.
Hiring our COO massively strengthened our operational and production capabilities, which directly supported our next phase of growth.
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