Innovation is a crucial driver for business growth; it's the focused effort to solve problems that leads to transformative ideas, not just luck.
An innovation strategy articulates a company's philosophy for developing new ideas, aligning teams around a common mission, fostering an environment where employees feel encouraged to innovate.
Having a structured innovation strategy allows businesses to identify, test, and implement innovative ideas quickly, enhancing operational efficiency and fostering long-term success.
Routine innovation within e-commerce can lead to continual improvements by focusing on product innovation and expanding on a business's existing model and capabilities.
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