Despite stagnating liquor sales overall, pickle-flavored spirits have surged by 29% YoY. Erin Quinn, marketing director of a leading pickle liquor brand, emphasizes strategic planning and awareness of seasonal opportunities like National Pickle Day, which dramatically boosted their visibility and sales. Quinn highlights the importance of understanding both traditional and social media, advocating for brands to analyze relevant events in advance to create rich marketing campaigns that resonate with audiences.
"It was our biggest earned media impressions surge during National Pickle Day coverage. From an online sales standpoint, it was definitely our biggest surge."
"Look at the full year for what opportunities might be relevant for your brand. Identify a few that look relevant to you."
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