How I Scaled My Digital Workplace with AI, Automation, and Workforce Apps | HackerNoon
Briefly

The author shares the challenges and reflections on scaling a successful digital marketing startup. Initially confident due to prior successes, they recognized that managing remote teams is complex, necessitating effective infrastructure for growth. Relying on outdated manual methods led to inefficiencies and communication silos as the team expanded. The narrative outlines the transition from patchwork management systems to the realization that employing AI, automation, and workforce applications is vital for sustainable growth in a digital workplace.
Deciding to scale up my digital marketing start-up was a big moment - it meant we'd achieved what we'd set out to in our initial phase, had reached critical mass, and were actively growing.
I can understand those reservations. Given the success we'd had at my company, the prospect of adding to my remote team excited me.
However, I soon realized that scaling a digital workplace is much more challenging than it seems because it isn't just about bringing in new personnel - it's also about establishing infrastructure that supports sustainable growth.
I found myself bouncing between all of my different management tools in what seemed like a never-ending loop - check messages and emails, review task boards, assign and advance tasks.
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