Improving search ranking is a much more comprehensive and necessarily long-term practice. If your online presence does not successfully also meet E-E-A-T guidelines...a wasted effort.
Ultimate, neither SEO best practices nor E-E-A-T quality guidelines will be as successful without the other. Combining E-E-A-T guidelines with SEO practices is a helpful approach to make sure that no key criteria for excellent search rankings are being neglected.
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