The article emphasizes that scaling a company involves personal development for the entrepreneur. It highlights the misconception that scaling is merely about increasing revenue or market reach. Instead, successful scaling requires adapting to new growth thresholds, which may challenge previously established habits and systems. The piece underscores the importance of assembling a strong and adaptable team in the early stages, as their ability to pivot becomes crucial for achieving momentum. Ultimately, the process of scaling is depicted as both a business and personal journey of reinvention.
In every company I've helped build, I've encountered the same hidden truth: Growth doesn't come in one clean line. It comes in thresholds.
At every growth threshold, a company outgrows its own skin - and the founder has to grow just as fast.
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