Glow Recipe's Founders On How They Built The Internet's Buzziest Beauty Brand
Briefly

Glow Recipe co-founders Sarah Lee and Christine Chang discuss their journey from friendship at L'Oréal to creating one of the most beloved K-Beauty brands. In a candid chat, they share the origins of Glow Recipe, which began with a conversation over wine and sheet masks. They emphasize the importance of innovation and community insight, highlighted by their new product line, Glow Hues, which merges skincare and makeup. The founders' recipes for success include combining traditional Korean skincare philosophies with trendy innovations while ensuring their products remain accessible and enjoyable for consumers.
"Over 10 years ago, on a Friday evening after work, Christine and I were drinking wine, sheet-masking, and of course, talking skin care...Glow Recipe was born."
"We saw our community use Dew Drops with makeup... to create a more skin-like finish to the complexion products," says Chang.
"Glow Recipe has managed to create accessible, fruit-filled products that give complexions an otherworldly glow - all while making the whole process feel like fun."
"We made up our minds that someone needed to combine Korea's skin care philosophies with their cutting edge innovations - and that someone was us."
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