"According to Goldman Sachs, the creator economy could approach $500 billion by 2027, nearly doubling from 2022 levels. At the same time, influencer marketing spending continues to rise; Influencer Marketing is forecast to hit $40.5 billion by 2026."
"Edelman's 2025 Trust Barometer found that 80% of consumers trust 'customers like themselves' more than brands or institutions. This indicates a significant shift in consumer trust dynamics."
"Jeff Frommer, founder of influence-for-equity platform OWM, argues that the next phase of the creator economy is less about sponsored posts and more about ownership stakes."
"'I want more founders to know that equity is your most valuable currency and you can use it for growth,' he said in a podcast with me."
The creator economy, valued at nearly $500 billion by 2027, is evolving from a reliance on sponsored content to ownership stakes in brand partnerships. Influencer marketing spending is projected to reach $40.5 billion by 2026, yet challenges persist with rising customer acquisition costs and declining trust in traditional advertising. A significant majority of consumers trust peers over brands. Founders like Jeff Frommer advocate for integrating creators into equity structures, emphasizing that equity can drive growth and enhance value for all stakeholders involved.
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