Rhea Karo, founder of Social Amour, reflects on her journey from freelancer to agency owner. She emphasizes that while initial success may come from hard work, true business scalability requires adopting a founder's mindset focused on systems and processes. Karo warns against merely calling oneself an agency without the substantial infrastructure to support that title, urging budding agency owners to think strategically about clients, cash flow, and team dynamics while maintaining control and minimizing risk.
Freelancers work on projects. Founders build systems. Scalability doesn't happen by accident. It happens by design.
I wasn't interested in giving away control or taking financial risks that could jeopardize my company's future.
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