Danny specifically said, "We don't want you paying money for SEO audits to try and recover, we should be providing better guidance that removes the need for those outside of instances like site migrations or more complex changes." This implies Google aims to enhance their guidance for creators, potentially reducing the reliance on outside SEO services for regular needs.
Despite the comments from Google suggesting a shift away from needing SEO audits, it's crucial to recognize that Google has historically acknowledged the value of SEO expertise. Their documentation and public statements emphasize that SEOs play a key role in guiding website owners, making it clear that there isn't an outright dismissal of SEO professionals.
Danny Sullivan, Google's Search Liaison, has firmly stated that "SEO isn't some magic elixir that causes content to rank well," underscoring the importance of genuine content quality alongside SEO strategies. The narrative that SEO is merely a shortcut must be corrected to reflect that quality content remains essential.
Google’s own resources and guidance continually reinforce the idea that many SEOs and agencies offer valuable insights and services, which can significantly benefit website owners. By highlighting experienced professionals, Google affirms that the SEO community is indeed a vital part of the digital landscape.
Collection
[
|
...
]