As of July 2024, 5.45 billion people globally are internet users, representing 67.1% of the world population, with significant engagement seen in social media.
Turkey is set to experience the most growth in retail e-commerce from 2024 to 2029, with a compound annual growth rate of 11.6%.
In Q2 2024, online shoppers worldwide averaged $2.78 per visit, with health and beauty leading the spending category at $3.27.
E-commerce is projected to grow positively through 2029, with the food segment reaching $1.23 trillion, highlighting shifting consumer trends.
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