The article addresses the misconception that creating a substantial book of business for lawyers requires overwhelming effort and hours. It emphasizes the importance of adopting a positive mindset, suggesting that lawyers should dedicate just 5 to 15 minutes daily to business development before tackling their client work. It highlights creating a simple and effective plan as key to success in growing one's practice without significant stress. By implementing these strategies, lawyers can make steady progress in building their networks and client base.
It's familiar. It pays. And it feels productive. But this habit is exactly what causes BD to get delayed week after week, sometimes for years.
Instead of thinking you need long, uninterrupted hours to make progress, start with just five to 15 minutes a day. The key is to do it before diving into your client work.
A failure to plan is a plan to fail. Let’s fix that right now. Grab a sheet of paper or open your laptop.
You may think, 'I don't know who to email or what to post.' That's where creating a plan comes into play.
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