Black hat link building typically involves tactics like buying links or participating in link exchanges simply to increase domain authority metrics without concern for context or relevance.
The main risk of these practices is getting caught and penalised by search engines like Google; at best, artificial links will be ignored, and at worst, sites can be severely punished.
Sustainable, white hat link building strategies centred around producing high-quality content and developing relationships with industry influencers can organically earn trust and authority.
By avoiding the pitfalls of black hat tactics and instead taking an ethical, value-driven approach, you can organically earn trust and authority with both search engines and users.
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