The article discusses the prevalence of 'shiny object syndrome' among entrepreneurs, where they are swayed by the allure of new tools and programs. While early adoption can seem beneficial, the author warns that many fall prey to constantly chasing new opportunities without achieving tangible results. They emphasize the importance of fully utilizing existing systems, like CRM software, rather than quickly looking for help or new tools. In a landscape filled with choices, assessing current capabilities is critical for improving efficiency and lead generation.
I have always wanted and tried to be an early adopter. I love being able to try something new, to find that "shiny penny." After all, I might be missing some cool system for generating the leads that are most suited to my product and service offering.
By definition, shiny object syndrome is "the tendency of being constantly drawn to exciting new opportunities." I have done this and see the same thing happening to many clients.
Today, there is constant pressure to improve awareness of your brand and be more efficient and profitable. That's why new tools, programs and consultants are popping up to help.
It is easy to think you need help generating business leads and being more efficient in the sales process, but are you using what you have in place?
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