The article discusses the evolution of product development over the past 15 years, focusing on how advancements in no-code tools and AI have made it easier to create products. However, the challenge now lies in transitioning from merely good products to great ones. The author emphasizes that while creating a basic product can be done quickly, understanding the differentiation factors that elevate a product’s experience is vital for achieving success and sustainable growth in a rapidly evolving market.
In a world where everyone can create 'good', being great matters even more.
The real challenge lies not in going from zero to good, but in going from good to great.
Over time, the methods of creation change, but the things that are difficult have always remained the same.
I've boiled it down to 6 key differences that great products deliver on where good products fail.
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