Content on social media often feels homogenized due to creators' fears of oversharing and alienation, causing them to produce vanilla posts. The article advocates leveraging individual uniqueness as a strength. It emphasizes understanding audience motivations, utilizing specifically designed ChatGPT prompts to identify fears and desires, and crafting compelling hooks for posts. By acknowledging and addressing the deeper motivations behind audience behavior, content can resonate more deeply, leading to greater engagement and connection.
Understand fears, desires and motivations: Get inside your audience's head so they wonder how you got there. They have specific dreams keeping them up at night and fears that stop them from taking action.
When you understand someone's deepest motivations, your content resonates on a whole new level. Average creators guess what their audience wants; winners know for sure.
Rework the hook: You only have a few seconds to hook someone on any platform. Your first line determines whether they keep reading or keep scrolling.
Everyone's content is starting to look the same. As people get scared of oversharing, they hide their true colours and blend in.
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