In-house teams are succeeding by leveraging unique insights that only client-side experience can provide, including understanding upper management challenges and the importance of performance.
The significance of in-house work lies in its impact on the client’s success, as creatives must focus on engagement levels and profitability while defending their creative choices.
In-house teams often foster a collaborative work culture and promote work/life balance, setting an example of practices that should be adopted across the wider industry.
Creatives need to recognize that performance metrics are crucial to their work’s value - it's about making a positive impact on the client's financial success.
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