World's oldest unchanged brand finally removes rotting lion from logo
Briefly

The product's green tin and golden lion packaging has remained essentially identical since 1883 but has now been revitalized to appeal to a 21st century audience.
The new logo reflects the riddle from the same story: Out of the strong came forth sweetness, a concept that has been a part of the brand since its inception.
Read at www.independent.co.uk
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