The article discusses the common experience of design generalists who are often confined to visual tasks due to their skills. Initially, being recognized for such abilities can be promising, but over time it leads to frustration as designers find themselves typecast and unable to pursue strategic roles. To truly grow and innovate, designers should seek to un-hire themselves from limited visual responsibilities and take on broader roles that align with their interests and potentials.
The challenge is that while visual skills are valued, they often pigeonhole designers into roles focusing solely on aesthetics, limiting career growth opportunities.
Design generalists face the dilemma of possessing skills that others appreciate but constrict their potential to innovate or influence in broader areas.
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