The article discusses the trend of 'beigeification' in design, characterized by a shift from bold, unique branding to minimalism and homogenization. Influenced largely by Apple's design ideals, brands have adopted a muted aesthetic, resulting in a landscape filled with bland, uninspired designs. This 'quiet luxury' embraces a minimalistic approach, stripping away personality and daringness from logos and packaging. The consequence is an interchangeable design palette across industries, leading to a global taste for uniformity and a loss of expressive design in branding.
From bold to bland, design has shifted from daring to minimalist aesthetics, influenced heavily by Apple's design ethos. This minimalism, once a luxury, has now led to bland homogenization across various brands.
Quiet luxury emerged as a backlash against maximalist chaos, leading brands to adopt muted tones and logo-free designs, resulting in a culture of blandness in branding and style.
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