Why Herman Miller brought back its company magazine
Briefly

The theme of the 88-page issue is, fittingly, "ideas." Kelsey Keith, Herman Miller's brand creative director, emphasizes the importance of embracing past ideas and values and integrating them into current products, brand identity, and stories.
The magazine features stories on iconic designs like the Eames Lounge Chair and Ottoman, as well as the printmaker behind the company's Summer Picnic posters. The cover, designed by Kelli Anderson, aims to turn paper into a portal for readers to step into the concept visually.
Read at Fast Company
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