"The B416 project is much more than that, because what OMSE built didn't just look right... It worked. As in, changed the law."
"OMSE compressed the campaign name to B416, creating a symbol that functions like a new kind of content rating: instantly legible and yet scalable as the movement grows."
"Headlines like 'What Happens Online Shapes Offline' and 'Don't Let 'Likes' Replace Love' led the charge and are direct, emotionally resonant messages, making them impossible to misread."
"A collaboration with digital studio Mata to build a tool that 'filters' harmful social media content, using the platforms' own visual language to advocate for their reform."
B416 is a campaign initiated by Before 16 to address the mental health crisis among teenagers caused by social media. The project redefined age ratings by creating a recognizable symbol that functions as a content rating system. OMSE developed a strong brand identity that resonated emotionally with the audience. The campaign featured impactful messaging and collaborated with a digital studio to create a tool that filters harmful content, advocating for reform in social media practices.
Read at Creative Boom
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