Rebranding is an essential process for advisors to ensure consistent messaging, plan for the future, and attract clients that align with their services.
Having clarity on why a rebrand benefits both the business and clients is vital, along with understanding the time and cost implications involved.
The name Fairway was chosen for its symbolic meaning, allowing for growth in a team without needing to frequently change individual names.
A consistent brand across offices standardizes services and reassures clients about the values they can expect even after management changes.
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