"Designing any sports club brand is a tricky journey (we've done a few) - as there are so many stakeholders involved and so many people that feel so incredibly passionate about it. We made sure the journey was robust and included a huge cross section of players, employees and fans to gather insight and steer."
"The brand logo is a more robust version, able to scale smaller and be more legible across digital touchpoints. We worked with icon specialist, Chris Mitchell, to draw the new version - the same illustrator that created the original 18 years ago."
"As I kid I absolutely loved the version used throughout the 80s, so it was a labour of love to redraw it and a great feeling to be able to reintroduce it to the fans. COYS!"
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