Located in Seongsu-dong, Torriden's flagship store is designed to encapsulate the brand’s essence of hydration, purity, and clarity. The undulating glass exterior mimics the experience of walking on water, allowing natural light to refract and create mesmerizing patterns within. Inside, the fluid atmosphere enhances the customer experience, making products appear to float mid-air. This innovative design not only showcases the brand but serves as a visual representation of Torriden's core values, making it a unique destination in a neighborhood known for sensory-driven branding.
The Seongsu flagship store designed by YGGGR embodies Torriden’s philosophy, offering an immersive experience through its architectural design that reflects nature’s beauty.
Wrapped in undulating glass, the store’s design evokes walking on water, using natural light to create a serene atmosphere that resonates with the brand’s core values.
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