The Ordinary's Black Friday campaign encourages shoppers to embrace a slow and intentional approach, promoting honesty in marketing against traditional deceptive sales tactics.
Through clever copy like 'Buy 1, Get 2, for the price of 3', The Ordinary's campaign exposes the misleading language commonly seen during Black Friday sales.
The campaign not only critiques the chaos of Black Friday but also includes a genuine offer of 23% off throughout November, reinforcing its message.
By closing physical stores and shutting down its website on Black Friday, The Ordinary showcases its commitment to authenticity and consumer awareness in shopping.
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