Air Up's rebrand by Mother Design London is bold, using color-on-color custom type and surreal brand images. The unique bottle concept tricks the brain with scented pods and novel design elements like Air Up Sans font.
Creative director Harry Edmonds describes the new Air Up brand identity as a celebration of balancing adulthood and inner child, using bold, expressive elements with whimsy to engage the audience.
Collection
[
|
...
]