The distinctive animal icons, developed with our brand partner JKR, represent our commitment to all animals, depicting them in their happiest and most relaxed states.
How interconnected human and animal lives are - and how out of balance that connection has become due to the impact of factory farming and climate change.
Through a well-defined process and reflecting on our roots, we rediscovered what motivated our founders and crafted a modern RSPCA, fit for the future.
The new brand identity, while bold and flexible, has deep roots in our heritage, showing how traditional values can translate into a confident, welcoming presence.
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