Pinky Swear, an innovative hospitality destination, has introduced a brand identity inspired by the Rorschach Test, crafted by The Working Assembly. This branding invites guests to create personal interpretations of visual forms, reflecting the venue's essence as a multifaceted space where art, food, and drink intertwine. It offers bespoke cocktails, interactive installations, and an environment that encourages unique experiences. Located in the Lower East Side, the identity balances playfulness with elegance, making it a compelling example of experiential branding in today's hospitality landscape.
Conceptualising a space with many functions - bar, restaurant, gallery, and interactive gallery - presented a dynamic challenge. Pinky Swear is in a category of its own, redefining how we interact with art, food, drink and space.
This rebrand is highly successful. It creates an inviting feel that makes me want to go to the space, and is a great example of experiential branding, where the branding can be interacted with and forms a key part of the space.
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