"As we turn the page to a new chapter at IDW Publishing, our rebrand is more than a new look-it's a signal of our renewed commitment to creativity and storytelling. With this bold new logo, we are not just revisiting our roots but pushing forward to redefine what a comic book publisher can be," says director of marketing Aub Driver.
"The new design does have a certain dynamism and energy, but key to a successful logo is immediacy. Recognition and interpretation should be instant. That applies to the best 3-letter logos even more so since they have to do a lot with limited forms."
"It isn't hard to read exactly: it just looks like it says something else: LD. Perhaps ID, or even INW at a push, but it takes a prolonged glance to see 'IDW'."
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