"Denton's first rule: "Make it different, but relevant." The more unusual your swag is, the more likely people will remember it, want it, and share it online."
"The reason why Granola sends people spoons is simple, per Denton: "[W]e're named after a breakfast cereal." The startup connects the spoon design to its mission."
"Denton's second rule of swag is to provide people with something they actually want to use, meaning it should be both useful and well-made."
""Pick it up. You'll notice the weight, the balance, the way it sits in your hand. Someone thought about this so you wouldn't have to.""
Granola, an AI note-taking software provider, offers minimalistic spoons as promotional items instead of typical swag like tote bags or caps. Rob Denton, the head of marketing, emphasizes two rules for effective swag: it should be different yet relevant, and it must be something customers want to use. The spoons connect to Granola's branding and mission, showcasing thoughtful design. Denton advises against common promotional items that lack utility or creativity, advocating for unique, well-made products that enhance customer experience.
Read at Inc
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