In 2024, logo design experienced a pivotal shift from the previous focus on simplification to embracing complexity, heritage, and systematic approaches to branding.
Brands like Jaguar are leading the charge against minimalism by introducing more complex designs that defy traditional branding norms, sparking intense debate.
This year marked a shift where designers rejected the constraints of minimalism, instead opting for bold visuals that embrace both chaos and intricacy in logo design.
The resurgence of more intricate logo designs reflects a broader cultural shift where brands seek to connect with tradition while standing out in a saturated market.
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