The Sherwin-Williams logo is hands-down one of the worst logos in existence, but also one of the all-time greats, combining shock value with cultural significance.
Its shocking and terrifying aesthetic reflects a boldness rarely seen in modern branding, positioning Sherwin-Williams as a category leader with its $6.16 billion sales.
The company's transition to its current logo started with a shift in visual culture led by George Ford, who introduced a chaotic design that captured attention.
Originally, the logo was a simple design featuring a shield and lizard, but the evolution in branding reflects a dramatic transformation in the company's identity.
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