The rebranding of Papa Johns includes a mix of 90s nostalgia, a hip hop soundtrack, high-brow and pop culture artistic references, and a new tagline 'Better Get You Some.' It features a punchy typeface named 'Pappy' and vivid imagery of pizza, alongside a surreal advertising campaign.
The rebranding effort by Martin for Papa Johns aims to refresh its image with a retro feel, new typeface, and a call to action through the tagline 'Better Get You Some.' Despite maintaining 'Better Ingredients. Better Pizza,' the new slogan adds a captivating twist.
[
add
]
[
|
|
...
]