The Trump campaign opted for a minimal brand refresh by tweaking existing elements like the logo, emphasizing brand consistency over a full rebranding strategy.
Visual elements like Trump's mugshot and images from specific events are now utilized to project strength and defiance, resonating with his supporters.
Presidential campaigns often maintain consistent design elements over multiple cycles, reflected in the Trump campaign's use of familiar visuals despite the addition of unique brand signifiers.
The Trump-Vance logo is reminiscent of past campaign logos, showing a pattern of utilizing pre-existing designs to save on design costs.
Collection
[
|
...
]