The rebranding of Perkins Restaurant and Bakery focuses on modernizing while preserving tradition, aiming to emphasize American classics in a contemporary setting.
The new name Perkins American Food Co and logo reflect a more classic and modern approach, with revamped restaurants featuring updated decor, digital menu boards, and new menu items like hamburgers.
The brand aims to expand by introducing new franchises and piloting smaller formats like Perkins Express, all while staying true to its roots of American hospitality and diverse food offerings.
President Toni Ronayne emphasizes that the rebrand is more than just a cosmetic change, it signifies a renewal of values, food offerings, and overall brand identity.
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